The Home Depot
A campaign system spanning mascot development, employee benefits artwork, and environmental merch/signage.
- System
Mascot
A character-led campaign world built around Reneigh and supporting graphics.
- Campaign
Benefits
Employee-facing artwork and patterns for internal communications.
- Output
Signage
Merch, signage, printed assets, and environmental pieces across the system.
- Character
Reneigh
Mascot-focused art direction for a campaign with a friendly, repeatable hook.
- Print
Papers
Printed collateral and layout systems supporting the campaign rollout.
- Environment
Retail
Signage and merchandise moments designed to work as a connected brand kit.
A connected campaign toolkit.
This Home Depot work brings together a mascot campaign, employee benefits visuals, and merch/signage into one connected case study rather than three separate project categories.
The system combines friendly character work, bold retail graphic language, and practical rollout assets so the campaign can move across internal communications, printed pieces, and environmental touchpoints.